We are thrilled to be working with independent challenger brand CafePod Coffee Co. following a three-way pitch. See.Saw will promote the brand’s exciting relaunch, unveil a brand-new range inspired by some of the world’s most vibrant cities & help CafePod to disrupt the tired take-home coffee market in a bid to build a coffee “superbrand”…. Keep reading
THREE NEW CLIENTS FOR SEE.SAW27 January 2017
Happy 2017 everyone! It’s certainly been happy for us, having started the new year with three new clients, leading to an exciting expansion plan and recruitment drive for 2017.
Super excited to be promoting new dance fitness brand At Your Beat (AYB), rated a “top seven fitness trend for 2017” by Balance magazine this month following its launch. Created by dance teacher to the stars and Shoreditch House’s exclusive instructor, Joelle D’Fontane, AYB already boasts an enviable list of celebrity fans, including Strictly’s Daisy Lowe.
This year D’Fontane will be launching the AYB merchandise range and opening their very own studio, after debuting classes at Shoreditch House and then going on to hire a studio at Sylvia Young’s Theatre School. At your Beat is a natural fit for us given our extensive experience in the fitness sector, having previously managed Zumba Fitness for six years and currently working with both Clubbercise and The Exercise Music Dance Partnership.
Our second win is a 12-month contract with Riut, the revolutionary design company behind the backwards backpack that has already won multiple awards including a Gold in the Fashion & Travel Accessories Design Awards.
RiutBag, pronounced ‘riot’ stands for Revolution in User Thinking and brings an entirely new concept to the wearable technology and travel industries. Riut was create
d by Scottish-born Sarah Giblin, voted Barclays entrepreneur in 2016, who from an early age struggled to accept why society always tends to accept the norm. Instead she wanted to challenge the mind-set; in this instance, about why the zips on backpacks were exposed to the world, inviting theft and being uncomfortable at the same time.
See.Saw’s brief is to raise Giblin’s profile and more promote her functional design philosophy which will be at the heart of all future product launches.
Thirdly, and complementing our already healthy food and drink portfolio, The Ice Kitchen appointed us to manage a targeted trade and influencer campaign ahead of their UK retail push. Last year the gourmet ice lolly brand was awarded four Great Taste Awards (the only ice lollies to do so!). This year The Ice Kitchen aims to disrupt the mainstream hand-held ice cream market with its 100% natural alternative. Their range includes childhood classics (Oranges & Lemons) as well as more exotic, unusual boozy creations such as Earl Grey, Peach & Hibiscus and Mojito Poptail (which we can’t get enough of!!).
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It’s been a really social year for us, with social/ digital media for clients outweighing the traditional column inches (by 9 to 1 in this case!), and influencers getting more air time than journalists…. We also ramped up our events …. hosting a six-week Dry Bar pop up aimed at the younger health-conscious millennial who… Keep reading
This week marks both World Rhino Day and the start of the 17th annual Convention on International Trade of Endangered Species (CITES) on Saturday 24th, when global conservationists will gather in South Africa to try and tackle the urgent issues of corruption and poaching. We’re helping Save the Rhino International go back to basics and… Keep reading