It’s been a really social year for us, with social/ digital media for clients outweighing the traditional column inches (by 9 to 1 in this case!), and influencers getting more air time than journalists…. We also ramped up our events …. hosting a six-week Dry Bar pop up aimed at the younger health-conscious millennial who prefers Burpees to Belinnis and yoga to a hangover! Not only did we find the space, we designed, styled, hosted, curated and programmed daily content (3 classes a day!) for six weeks! With the help of Caroline Flack and some other fab influencers in the wellness space, we created a community of aspirational consumers who now engaged with a brand they previously had no relationship with.

We are super proud that this launch campaign for Zeo No Added Sugar has been shortlisted in the prestigious Drum Magazine’s Social Buzz Awards. Here’s a snapshot…

http://www.socialbuzzawards.com/social-buzz-awards-2017/best-fmcgconsumer-goods-social-media-strategycampaign/the-no-added-sugar-soft-drink-launch-that-hit-the-social-sweet-spot