It’s been a really social year for us, with social/ digital media for clients outweighing the traditional column inches (by 9 to 1 in this case!), and influencers getting more air time than journalists…. We also ramped up our events …. hosting a six-week Dry Bar pop up aimed at the younger health-conscious millennial who… Keep reading
WE ARE HIGH ON GOOD, STRONG COFFEE20 June 2018
We are thrilled to be working with independent challenger brand CafePod Coffee Co. following a three-way pitch. See.Saw will promote the brand’s exciting relaunch, unveil a brand-new range inspired by some of the world’s most vibrant cities & help CafePod to disrupt the tired take-home coffee market in a bid to build a coffee “superbrand”.
The relaunch will see CafePod unveil a bold new identity, range extensions and a multi-channel marketing campaign throughout 2018. The company behind the UK’s first Nespresso machine compatible pods will evolve into beans and ground coffee across their entire range including their popular Livewire, Supercharger and Intense lines.
CafePod was founded in London in 2011 by two straight-talking South African entrepreneurs, Peter Grainger and Brent Hadfield, when they found the take-home coffee market to be staid and lacking in innovation. Fuelled by the desire to help consumers replicate their out-of-home coffee experience with at-home products, they embarked on a mission to revitalise the sector and launched the first Nespresso-compatible pod available in supermarkets. Fast forward to 2018, the company is now the supermarket leader in the category; in a sector it sets to shake up even further.
CafePod has demonstrated a true David & Goliath spirit since launching in 2011. Challenging the status quo and not being afraid to take on the big industry players is part of their DNA; something which we, as a boutique agency, especially admire and relate to.
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Happy 2017 everyone! It’s certainly been happy for us, having started the new year with three new clients, leading to an exciting expansion plan and recruitment drive for 2017. Super excited to be promoting new dance fitness brand At Your Beat (AYB), rated a “top seven fitness trend for 2017” by Balance magazine this month following… Keep reading
This week marks both World Rhino Day and the start of the 17th annual Convention on International Trade of Endangered Species (CITES) on Saturday 24th, when global conservationists will gather in South Africa to try and tackle the urgent issues of corruption and poaching. We’re helping Save the Rhino International go back to basics and… Keep reading